Plaith blog
What advertising really costs and what it brings you
Worked examples, metrics and checklists for business owners who outsource Meta advertising or run it themselves. Every number is recalculated and marked as an assumption.
Facebook Ad Agency Costs 2026: What Management and Videos Cost per Month
A Facebook ad agency costs more than its monthly retainer. Add up management and new videos. Based on the benchmarks from our expert report, you end up at €1,885.96 (4 videos), …12 min read
How to Calculate ROAS: Why Your ROAS Doesn't Show What You Keep
You calculate ROAS as revenue from ads divided by ad spend. ROAS 5 means €5 in revenue per euro of ad spend. What ROAS doesn't show: how much you pay on top for the agency, videos …10 min read
ROPS: The Metric That Shows What Your Ad Service Provider Delivers
ROPS stands for Return on Plaith Spend. The metric divides the revenue from your ads by what you pay the service provider, i.e. excluding your own ad budget. It answers the …10 min read
Ad Cost Calculator for Business Owners: How to Run the Numbers on Meta Ads
A good ad cost calculator shows you everything you pay, not just the ad budget: ads, service provider, videos and fees. That gives you three values that matter: revenue at an …11 min read
Increase Your Ad Budget Without Higher Monthly Costs: How the Booster Works
With the Plaith Booster, you make a one-time payment and get one tenth of it as additional ad credit every month for 24 months. €10,000 turns into €24,000 of ad budget over the …11 min read
Agency Charging a Percentage of Your Ad Spend? Here's What It Costs You
Many agencies charge a percentage of your ad budget in addition to the monthly retainer. In our expert report's sample, it's 5% of the budget or 10% on the portion above €1,000 per …10 min read
Ad Agency Contract Length: Should You Calculate 12 or 24 Months?
The term changes how one-time costs are spread. Setup and the Booster one-time payment weigh less over 24 months than over 12, because they're spread over more revenue. Important: …11 min read
Facebook Ads on a Small Budget: Is a Service Provider Worth It?
On a small budget, what matters most is how much of your total spend stays with the service provider. Our worked example: €1,500 budget per month, 12 months. With Plaith, €18,000 …10 min read
Meta Ads on a Large Budget: Where Money Gets Lost at €10,000 and Up
With a large budget, fixed service provider costs matter less, but percentage surcharges grow along with it. In our worked example S7 (Scale, €25,000 budget, €25,000 Booster, 24 …11 min read
UGC Video Costs 2026: What an Ad Video with a Real Person Costs
In our expert report's sample, a short ad video with a real person on camera costs an average of 224.42 US dollars, which converts to €199.93. The median is 177.50 US dollars …10 min read
Ad Agency Alternatives: 3 Options Compared, with a Worked Example
There are three alternatives to an ad agency: doing it yourself, hiring a freelancer or using software that runs campaigns, videos and reporting. Plaith belongs to the third group. …10 min read
Is a ROAS of 3 Good? Why the Answer Depends on Your Margin
ROAS 3 means €3 in revenue per euro of ad spend. Whether that's good depends on how much of the revenue is left after cost of goods and what your service provider costs. In worked …10 min read
Fees on Your Ad Budget: Budget Fee or Agency Surcharge?
Many service providers charge a fee on your ad budget. At Plaith, it's a tiered budget fee of 10, 8 and 6%. At a €3,000 budget per month, that's €280. The average agency surcharge …10 min read
Ad Costs and Contribution Margin: How to Check Whether Your Ads Pay for Themselves
You only see whether your ads pay for themselves when you subtract ad costs from gross profit, not from revenue. Gross profit is revenue minus cost of goods. From that, you …10 min read
How to Compare Ad Agency Proposals: Checklist with a Worked Example
You compare agency proposals fairly by adding up all costs over the same period and using the same total spend on both sides. Then you see how much money goes into ads. In worked …10 min read