Moving to Portugal: Why Your Job Should Move Before You Do
Daniel Huber, MBAFounder of Plaith

Once again I've been reading about the problems people run into. This time on r/PortugalExpats, one of the biggest forums for people who have moved to Portugal or are planning to. And I got stuck on a post that stayed with me longer than I expected.
No drama, no outburst. Just one sentence that shows how moving to Portugal often really begins: "I just moved to Porto and I feel really lost."
The First Case: Arrived in Porto, but With No Plan for Money
In May 2026, someone wrote exactly that (see the original post). The person had just arrived in Porto, doesn't speak the language and doesn't know where to look for a remote job. They're flexible, they write, any job will do. As long as it's legit.
The answers are harsh but honest. One person writes, in essence: for an English-speaking remote job in Portugal you need a niche skill, otherwise your chances are slim. And then comes the sentence that sticks: you'd be better off going home and finding a job there that lets you work remotely abroad.
That sounds brutal. But it's the most important advice you can get before you give up your apartment back home.
The Second Case: How Did Everyone Else Manage It?
Another thread in the same community asks the opposite question: how did you find a job that lets you work from Portugal? (see the original post)
The answers are interesting because they show which paths actually worked:
- Negotiated with their own boss. One person has been with the same company for seven years, is considered a key person there and suggested the move to their boss. The boss agreed.
- Applied to fully remote companies, until it worked out.
- Started as a freelancer. A graphic designer works for an organization in Sweden, sends a monthly invoice and lives in Portugal. But she also says: that means more paperwork with social security, VAT and taxes.
Do you see the pattern? Nobody found their job in Portugal because they were in Portugal. The income came from their network, from their old company or from clients abroad.
What People Often Underestimate About Moving to Portugal
For many people from the German-speaking countries (Germany, Austria and Switzerland), Portugal is a place they long for: the Atlantic, a mild climate, friendly people. All of that is true. But Portugal has changed a lot in recent years. The old tax scheme for newcomers, NHR, is closed to new applications, and its successor, IFICI, only applies to certain professions. Rents in Lisbon have risen sharply, and the bureaucracy takes patience.
What this means for you: Portugal is no longer a place where you simply arrive and see what happens. If you're thinking about moving to Portugal, the most important question isn't Lisbon or the Algarve. The most important question is: where does your money come from in the first year?
When it comes to taxes, visas and social security: get advice from a tax adviser who knows both countries. I'm not a tax adviser, and this article doesn't replace professional advice.
An Advantage Hardly Anyone Talks About: The Time Zone
Mainland Portugal is one hour behind Germany all year round. When the first meeting starts at 10:00 in Berlin, it's 9:00 in Lisbon. So you work almost the same hours as your clients, colleagues or contacts in the German-speaking countries.
That sounds like a detail. For remote work, it's the foundation. Anyone who has ever tried to work for German clients from South America or Asia knows how badly a bad time zone tears your day apart. Portugal practically doesn't have this problem.
Path A: Remote Sales for People Without a Niche Skill
Back to the first case. "You need a niche skill," they said. For software or data, that's true. But there's one field where you don't need a computer science degree: sales.
In remote sales, you hold conversations by video or phone. What counts is that you can listen, ask questions and explain a product clearly. If you speak German and the person you're talking to is in the German-speaking countries, that's even an advantage you have in Portugal and others don't.
Among location-independent jobs, sales is one of the few where the formal hurdle is low. It still isn't easy. You need discipline, fixed call times and a product you believe in. Ask every offer three questions:
- Can I explain the product in two sentences?
- Where do the contacts I'll be talking to come from?
- Will I be trained, or will I just get a link?
If one of these answers is shaky, your income will be shaky too.
Path B: You Take Your Business with You to Portugal
The graphic designer from the second case shows the other path: you're self-employed and work for clients who aren't in Portugal. Many people who go to Portugal as digital nomads do exactly that.
The problem comes later. At the beginning you have your regular clients from Germany. But what happens when one of them leaves? Referrals from your hometown stop working when you're no longer in town. No networking events, no coffee with the neighbor who knows someone.
This is exactly where predictable client acquisition becomes important. With ads on Facebook and Instagram, in other words Meta Ads, you reach people in the German-speaking countries who are looking for exactly what you offer, while you're sitting in Porto or on the Algarve. But that only works if the ads are well made: a video that shows what it's about within three seconds, a message that hits your clients' problem, and someone who keeps fine-tuning the campaign.
The Right Order
When I put both cases together, a simple rule emerges:
- Build your income while you still live in Germany, Austria or Switzerland. A remote job, remote sales or a business with predictable client acquisition.
- Test it. Spend a few weeks working in Portugal, not on vacation. Do you notice that work and daily life fit together?
- Move once it holds up. Not before.
The person in Porto did it the other way around. That's not a criticism, it happens to a lot of people. But you can spare yourself that.
What You Get Out of It
You dream of Portugal, of the Atlantic, of a calmer life. What keeps you awake at night isn't the question of the right city, but the fear of arriving there with no income. Just like the person in Porto.
If your income is already in place before you move, Portugal becomes a home instead of an experiment.
Here's what you gain:
- You spare yourself the worst possible start. You now know from real cases that looking for work locally rarely succeeds without the language and a niche skill. That way you don't burn through your savings in the first few months.
- You know two realistic paths. Remote sales if you're good with people, or your own business with predictable client acquisition from the German-speaking countries. Both suit a time zone that's only one hour off.
- You can check offers. With the three questions, you weed out dubious remote jobs before they cost you time and nerves.
What you end up earning depends on you, on your effort and on the offer. Nobody can seriously promise you that.
What This Looks Like at Plaith
Plaith is based in Cyprus, so we're abroad ourselves. We help self-employed people and small businesses win customers predictably through Meta Ads. At Plaith, 6 specialists, combining people and AI, take care of videos, ad messaging and campaign management, from €26 a day plus a one-time setup. If you take your business to Portugal, that can replace the client acquisition that used to run through your local network.
And if you'd like to work in remote sales yourself: we're looking for sales partners who work remotely, whether you already live in Portugal or are still planning the move. If that's your path, find out how to become a partner.
If you want to know whether Plaith is right for your business, book a short call with René. Fifteen minutes, no sales pressure, and we'll tell you honestly if it's not a fit.
Frequently Asked Questions
Can I Move to Portugal and Look for a Remote Job There?
You can, but the experiences on r/PortugalExpats show: without Portuguese and without a niche skill, it's hard. It's safer to have the remote job or the clients lined up beforehand.
Which Location-Independent Jobs Work from Portugal?
Anything you can do with a laptop and a video call: sales, customer service, design, content or consulting. Because of the time zone, jobs with clients in the German-speaking countries are a particularly good fit.
Do I Need a Tax Adviser as a Digital Nomad in Portugal?
Yes. Taxes, social security and residence depend on your personal situation. Get advice before you move, not afterwards.
How Do I Find New Clients in Portugal as a Self-Employed Person?
No longer through walk-in customers and local referrals, but online. Advertising on Facebook and Instagram is one way to reach clients in the German-speaking countries in a targeted way.

