Your offer deserves attention. Not all of your time.
Plaith takes care of your ongoing advertising on Facebook and Instagram. Plaithy creates image and video ads, gets them in front of your customers and learns from the response. Our team supports you personally.
A simple product photo becomes a campaign image and a finished film. Follow the transformation for our fictional sports brand VOLT. See how it leads to the next test idea.
plaithy.VOLTAI production
01 / 05 · The source photo
Your product is the starting point.
A product photo and a clear offer are enough to get started. Here: an orange-and-ivory sports shoe by VOLT. Plaithy connects this material with what it knows about your brand and customers.
THE STARTING MATERIAL
VOLT · Source photo
The offerOne shoe. Your next move.
For people ready to get moving.
02 / 05 · The ad idea
A shoe becomes a reason to move.
We are selling more than a shoe: the moment someone decides to get moving. That becomes a message, a visual direction and a clear idea for the ad.
One product photo. One direction.
THE AD IDEAYour next move starts now.
Make the moment before the first step tangible. Clear, energetic and instantly recognisable.
Product → Feeling → Message
03 / 05 · The image ad
Same product. A different impact.
The simple source photo becomes a distinctive campaign image. Product, lighting and art direction follow the same idea, paired with a message that is easy to understand.
VVOLTProduced ad example•••
Your next move starts now.
Discover VOLT
04 / 05 · The finished film
Now the idea becomes a film.
The image idea becomes a connected, produced video ad. Open the finished 12-second clip with sound. The page animation keeps guiding you through the story.
12 seconds · with sound · starts only when you press play.
Which is more compelling: the product alone or the shoe in action? The next variation shows it in use. Only real responses can tell us which visual approach to pursue.
PRODUCT OR ACTION?
AThe campaign image
Your next move.BThe shoe in action
Your next move.
Why this test? The message stays the same. Only the visual approach changes: product-led or in use. Real responses then make a focused comparison possible.
VOLT is a fictional sports brand. An AI-generated production example, not a customer reference or a live campaign.
Read all five steps at your pace
The source photo
A product photo and a clear offer are enough to get started. Here: an orange-and-ivory sports shoe by VOLT. Plaithy connects this material with what it knows about your brand and customers.
The ad idea
We are selling more than a shoe: the moment someone decides to get moving. That becomes a message, a visual direction and a clear idea for the ad.
The image ad
The simple source photo becomes a distinctive campaign image. Product, lighting and art direction follow the same idea, paired with a message that is easy to understand.
The finished film
The image idea becomes a connected, produced video ad. Open the finished 12-second clip with sound. The page animation keeps guiding you through the story.
The next variation
Which is more compelling: the product alone or the shoe in action? The next variation shows it in use. Only real responses can tell us which visual approach to pursue.
WHAT DO YOU WANT TO PROMOTE?
You have something good to offer. We help people see it.
A service that helps people move forward. A product that improves their day. Plaithy turns what makes your business special into advertising people understand.
Two example situations · not client results
SERVICES
You want enquiries that fit.
You offer consulting, classes or a local service. Potential customers need to understand how you can help them.
How your offer gets seen
Plaithy makes the value of your service clear in image and video ads, with a simple invitation to get in touch.
One possible next idea
Should the ad open with a familiar customer situation or your solution? That becomes a new variation to test.
One product. A reason to want it.
SHOPS & PRODUCTS
You want to spark interest in your product.
Plaithy puts your product in context: in an image ad, an everyday situation or a short video ad.
Plaithy pays attention: What are people responding to? Which message deserves another try? What makes your offer special and what previous ads reveal both inform the next idea.
A small starting point becomes advertising whose next variation builds on what we have learned so far.
You focus on your business. Plaithy takes care of your advertising.
You show us your offer. Plaithy turns it into ads, runs them on Facebook and Instagram and uses the response to inform the next idea.
Plaithy brings your offer, audience and brand guidelines together. That context connects the steps that follow.
02 / 06 · Plan
An idea your customers can relate to.
Plaithy looks at your offer and the market to find a clear reason for someone to take a closer look.
03 / 06 · Create
Copy, images and videos work together.
The idea becomes ad creative and variations for your agreed campaign.
04 / 06 · Run
Your advertising reaches Facebook and Instagram.
Ads run in your own account, using the budget and approvals we have agreed together.
05 / 06 · Evaluate
What resonates? What deserves a closer look?
Plaithy reviews the response. A few views do not make a winner or loser: useful decisions need enough time and data.
06 / 06 · Iterate
The next variant has a reason.
A different opening, another benefit or an adjusted visual: the findings inform the next test.
↺
Each round informs the next.The response to your ads feeds back to Plaithy. It becomes a new variation with a clear reason to test it.
You keep oversight and set the budget. We support you personally. Plaithy works within the rules we agree with you.
How the process works · illustrative demo. An illustration of the process. No live data, customer results or guaranteed performance. The next variant is a test, not an automatic winner.
THE PEOPLE BEHIND PLAITH
We get to know your business. Then we get started.
Plaithy works on your advertising. Daniel and our team help you get started and answer your questions about working with us.
Daniel HuberFounder of Plaith
PERSONALLY FROM DANIEL
A personal introduction to Plaith.
Daniel’s own introduction will appear here. While the recording is being prepared, you can explore how we work on this page.
01We listen first.
What makes your offer special? Who do you want to reach? We talk it through with you before the first ad is made.
02We help you get started.
We work through your materials, budget and next steps together. You know what we take care of and where we need your input.
03We think ahead with you.
We are here to answer your questions. With Scale, discuss priorities and next steps with a dedicated contact: 60 minutes of strategy support each week.
Personal support during our business hours.Our team handles the agreed tasks and approvals. Plaithy works on your ads within the agreed scope.
YOUR PLAN
The right scope for your business.
Every plan includes ongoing ad management, image variations and fresh creative for your booked campaigns.
01One-time · paid to Plaith
Your one-time start
€1,499Introductory price · regularly €1,999
Your setup. With a personal kickoff call and a plan we agree together.
02Monthly · paid to Plaith
Your monthly support
Plan price + management feeTwo parts. Each calculated separately below.
Your plan sets the scope. A separate fee is based on your actual ad spend, using the same tiers for every plan.
03Directly to Meta
Your ad budget
You set the budgetSeparate · not included in your plan
For showing your ads on Facebook and Instagram. You pay Meta directly through your own ad account. This money does not go to Plaith.
Set up once. Start with a clear plan.
We take time to understand your business and prepare your advertising launch together. You know what we will promote, where enquiries go and what happens next. Setup is charged once, in addition to your plan.
Current introductory price · one-time€1,499Regular setup price €1,999€500 Introductory saving
Get started togetherA personal kickoff call of 30 to 60 minutes after purchase.
Understand your offerBring together your goals, offer and existing materials.
Prepare the enquiry routeSet up the agreed route together and check it with a test enquiry.
Agree the ground rulesAgree budgets, approvals and next steps together.
How much do you want to take on?
Choose the scope that fits your business. The management fee and ad spend are separate.
Start
Focused support for a clearly defined offer.
€799/ month
Plus one-time setup and a variable management fee. Excluding tax.
We agree on services, support and costs together before getting started.
Plan + management fee paid to Plaith. Your ad spend goes directly to Meta. Setup is an additional one-time charge. Calculate your total
All prices are net. For businesses. Applicable taxes and contract terms are set out in your personal offer.
What is included?
A campaign promotes one agreed product, offer or related theme. New ad creative, variations and tests are included.
The video allowance covers new AI video productions. Crops, subtitles and edits using existing material without new video generation remain included within the agreed campaign scope. Video lengths are upper limits; available capacity does not mean replacing ads that work.
CLEAR TOTAL COSTS
Your budget. Fully broken down.
What goes to Plaith, and what goes directly to Meta? Choose your plan and ad budget. The additional management fee follows the same tiers for all standard plans.
10%on the first €2,000
8%on the portion above €2,000 up to €5,000
6%on the portion above €5,000
GET STARTED TOGETHER
We walk you through the start, together.
First, we get to know each other. When you choose Plaith, we prepare your advertising with you, step by step.
01
Get to know each other
Tell us what you offer and what you want to achieve. Together, we explore whether Plaith fits your business and what scope makes sense.
02
Your personal kickoff call
After purchase, we spend 30 to 60 minutes on your offer, materials and budget. The call is included in setup with every plan, with no separate call fee.
03
Prepare your advertising
We work through the connections needed and agree on the service start date. Plaithy develops the first ads; we agree the advertising launch with you.
You know what happens next.
After purchase, our team contacts you within 72 hours to agree on the next steps.
The 30 to 60 minutes are conversation time. We agree when setup will be complete and your advertising will start based on your project. The 72 hours refer to our first reply.
What would you like to know before we talk?
GOOD TO KNOW
Clear answers before you start.
What is Plaith and what is Plaithy?
Plaith is our Growth Hack offering for Facebook and Instagram advertising. Behind it is Plaithy, our AI platform. It connects your business knowledge with research, copy, images, video, campaigns and analysis. That creates one continuous workflow from your offer to the next test, with personal support along the way.
Does Plaith work for service businesses and online stores?
Yes. Service businesses can focus their campaigns on enquiries, while online stores can focus on sales. The offer, audience and intended customer action shape each approach.
What do I need to do myself?
You provide your offer, goals and budget. We agree on your audience, brand guidelines and how we work together. Plaithy handles tasks from research to production and analysis. Publishing and approvals follow the agreed project rules. Your ad account stays yours, and our team is available for questions.
What counts as a campaign or a new video?
A campaign promotes one agreed product, offer or related theme. Image variations and new creative are included. The video allowance covers new AI video productions. Crops, subtitles and edits using existing material without new video generation remain included within the agreed campaign scope.
Who receives my ad spend?
You pay directly to Meta through your own ad account, not to Plaith. Ad spend is not included in your plan price. Plaith charges for one-time setup, your monthly plan and the additional management fee. This fee is not advertising credit; all standard plans use the same tiers, calculated separately for each portion of spend.
How is Plaith different from a standalone ad tool?
You book a managed workflow, not just a software licence. Plaithy connects research, ad production, campaign management and analysis using shared knowledge of your business. Our team guides setup, coordination and questions. The value is how those tasks connect, not just the creation of an image or video.
Do I need a new website?
Not necessarily. For suitable services, people can complete a form directly on Facebook or Instagram. On your existing website, we guide a supported connection and check a test event. Your web specialist can follow our instructions if needed; we do not need unrestricted server access. A separate, standardised enquiry page is a possible add-on, not an included website rebuild. We agree the right route and any extra costs before purchase.
What happens during setup?
After purchase, a personal kickoff call of 30 to 60 minutes is always included. We review your offer, materials, budget and agreed enquiry route together. Clear step-by-step guidance helps you prepare. The call length is not a promise to complete every setup in that time. Our team contacts you within 72 hours; we agree the call and advertising launch together.
When can I reach a person?
Our team supports you during normal business hours. Plaithy works on your advertising in the background and runs automatic checks. That does not mean round-the-clock human support. Scale also includes a dedicated contact and one hour of strategy support per week.
Which channels and AI providers does Plaithy use?
Your ads run on Facebook and Instagram. Plaithy is hosted with Hetzner in the EU and uses models from several AI providers. EU hosting does not mean all processing takes place exclusively in the EU. The current subprocessor list is linked below under “AI providers & privacy”.
Will you keep replacing ads that already work?
No. Videos need enough time to run before their impact can be assessed meaningfully. Plaithy considers duration, data volume and the campaign objective when evaluating and proposing the next test. The monthly allowance is a production scope, not a daily replacement schedule.
Does Plaith guarantee a number of enquiries or sales?
No. Results depend on factors including your offer, market, budget and enquiry or purchase process. Testing and analysis help us decide what to try next; they do not guarantee a particular outcome.
YOUR NEXT STEP
Let’s talk about your business.
What would you like to promote? What advertising work would you like off your hands? That is where our conversation starts. You do not need a finished marketing plan.
Your enquiry is non-binding. It does not book an appointment or place an order.